Ms. K. Subathra

Ms. K. Subathra

Assistant Professor
Area: Marketing
Affiliation: Faculty of Management, Kattankulathur Campus, SRM University.
 

Education

Other Details:

Course

• PhD (Management)

Research Interests

• Marketing 

Selected Publications

• Published paper in International Journal of Pharmaceutical Science Review. Research., 41(2), November-December 2016; Article No.35, Pages: 183-187 Wellness Travel and Happiness: An Empirical Study Into the Outcome of Wellness Activities on Tourist’s Subjective Wellbeing. (Scopus Indexed)
• Published paper in International Journal of Pharmaceutical Science Review. Research., 33(2), July-August 2015; Article No. 55, Pages: 274-280 Wellness tourism: Investigation of Tourists’ Profiles and Motivational Factors.(Scopus Indexed)
• Paper accepted for publication at marketing Summit at Loyola Institute of Business   Administration(LIBA) after presenting a research paper on “A case study on  Holistic health value model offered by Vedathiriyam“

Other Professional Experience

• HR , SR Marketing (Trichy), July 2004 to October 2009

Achievements and Awards

• Won Best Paper Award in HR for the paper presented on “A case on Vedathiriyam” in National seminar on Rise of LIBA conducted by , LIBAChennai held on October  2013

Academic Experience

• Assistant Professor (O.G), Faculty of Management, SRM University, October 2010 to Till now.
• Research Assistant , School of Management, SRM University, November 2009 to October 2010