Other Details:Courses -
Corporate Accounting
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Financial Accounting
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Management Accounting
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Cost Accounting
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Income Tax Law and Practices
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Accounting for Decision Making
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Financial Services
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Advertisement and Salesmanship
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Knowledge Management
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Research Methodology
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Human Resource Management
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Entrepreneurial Development
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Performance Management
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Indirect Taxation
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Banking Law and Theory Practices
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Company Law
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Business Law
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Marketing
Research Interest -
Finance
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Human Resource Management
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Marketing
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Food Processing, Nutrition and Health
Selected Publications -
Stress Management in the different field of Work Place, Studies in Indian Place Names, Vol. 40, Issue 20 – 2020, ISSN No. 2394-3114, March, 2020.
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Work Life Balance at Work Place, Studies in Indian Place Names, Vol. 40, Issue– 2020, ISSN No. 2394-3114, March, 2020
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End-user Habits in India, Studies in Indian, Place Names, Vol. 40, Issue 20 – 2020, ISSN No. 2394-3114, March, 2020.
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Entrepreneurial Behaviour on Small Scale Industries in the Field of Employability, Studies in Indian Place Names, Vol. 40, Issue 20 – 2020, ISSN No. 2394-3114, March, 2020.
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Strategy and Its Impact in Managing the Human Power, Studies in Indian Place Names, Vol. 40, Issue 20 – 2020, ISSN No. 2394-3114, March, 2020.
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An Analytical Study on Organic Food Products Purchasing Behavior in E –Commerce, International Journal of Research and Analytical Reviews (IJRAR), Vol. 5, Issue. 3, E-ISSN No: 2348 – 1269, P-ISSN No: 2349 – 5138, September, 2018.
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An Analysis of Consumer Behavioral Intention on Organic Food Products, Journal of Advanced Research in Dynamical and Control System, Special Issue, ISSN No: 1943 – 023X, Scopus SJR, 2017.
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Exploring workplace Stress among Arts and Science College Professors, International Journal of Management and Commerce Innovations, Vol. 4, Issue. 1, ISSN No: 2348 – 7585, April, September 2016.
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Consumer Preferences on Organized Retailing with Special Reference to Chennai City, International Journal of Management and Commerce Innovations, Vol. 4, Issue, ISSN No: 2348-7585, April - September 2016.
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An Analytical Study on Social Network as a tool of Marketing and Creating Brand Awareness in the Present Challenging World of Business, International Journal of Contemporary Commerce, Vol. 5, Issue. 1, ISSN: 2319- 958X, September 2016.
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An Analytical Paper on Privacy issues of Consumers in Unsolicited marketing campaign, International Journal of Commerce, Business and Management, Vol. 5, Issue No.4, ISSN: 2319–2828, July- August 2016.
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An Analytical Study on Consumer Cognitive and perception towards Green Marketing (Organic) Products, International Journal of Marketing (PIJM), Special Issue, ISSN No: 2348-0491, July 2016.
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A Study with Reference to Technology Based Services Rendered by Indian Overseas Bank, International Journal of Finance (PIJF), Special Issue, ISSN No: 2348-0475, July 2016.
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An Empirical Investigation: Strategic Human Resource Management and Organizational Performance in the Indian Manufacturing Sector, International Journal of Multidisciplinary Research Centre, Volume II, Issue 6, Print ISSN No: 2454- 3659, Online ISSN No: 2454-3861, June 2016.
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An Analytical study on Prevailing FDI Role and Retailers Perception in Indian Retail Sector, Asia Pacific Journal of Research, Vol. 1, Issue – XXXIX, Print ISSN No: 2320 -5504, Online ISSN No: 2347 – 4793, May 2016.
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Role of ICT in U- Commerce and Examine the field of Wireless Communication, International Journal of Research in IT and Management, Vol. 6, Issue. 9, ISSN No: 2231 – 2231, 2016.
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Factor influencing Customers Buying Behavior in Mobile Marketing, International Journal on Global Business Management and Research, Vol. 5, Issue. 1, ISSN No: 2278 – 8425, March 2016.
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Consumer Attitude and Purchase Intension towards Organic Food, International Journal of Marketing and Financial Management, Vol. 4, Issue. 2, Online ISSN No: 2348 - 3954, Print ISSN No: 2349 – 2546, Feb – Mar – 2016.
Paper Presented -
A Structural Equation Model on Consumer Attitude towards Behavior – Factors Influencing and Affecting Organic Food Products in E-Commerce, Merx Mercis -2K17, 4th International Conference on Business Research, Faculty of Science and Humanities, SRM University, Department of Commerce, Kattankulathur, 26th September 2017.
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A Study on Digital Banking – A Perspective of Benefits and Challenges Involved, International Conference on Building a Digital Nation: Problems and Prospects, Department of Accounting & Finance and Bank Management, Ramakrishna Mission Vivekananda College Evening College (Autonomous), E-ISBN No: 13:978-81- 8209-495-6. 21st February 2017.
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A Study on Black Money and Pre Planned Schemes by the Government for Demonetization, National Conference on Impact of Demonetization, Pattammal Alagesan College of Arts and Science, Athur, Chegalpattu, ISBN No: 978-93-81992-56-2. 18th February 2017.
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A Study on Issues and Challenges prevail in Social Entrepreneurship and Qualities of Successful Social Entrepreneur, MERX MERCIS 2K16, 3rd International Conference on Business Research Entrepreneurship, Faculty of Science and Humanities, SRM University, Department of Commerce, Kattankulathur, ISBN No: 13: 978-81-8209-472-7, 31st August 2016.
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Role of ICT in U- Commerce and Exploring the field of Wireless Communication, Role of Information and Communication Technology (ICT) on the growth of Service Industries, PG Department of Commerce, Sri Kaliswari College (Autonomous), ISBN No: 978-93-5258-485-7., 20th and 21st March 2016.
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Factors Influence the Marketing Experts to use the Guerrilla Marketing, Conference on Emerging Trends and Challenges in Retail Sector, Department of Commerce, Madras Christian College Shift II, ISBN: 978-93-81899-66-3.18th and 19th February 2016.
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Challenges and Strategies in E-Marketing, Conference on Emerging Issues in Global Economy, Commerce and Management: Challenges and Strategies for International Competitiveness, Department of Commerce, Madras Christian College Shift II, ISBN: 978-93-81899-55-7,14th and 15th September 2015
Book Chapter -
Why Digital Fin Tech Services are Key for the Financially Inclusive Growth of a Nation?, Financial Inclusion – A Roadmap for Development, Kaav Publications, 978-93- 88996-05-1, 24-06-2019.
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What Makes a Women Entrepreneur Influential in her Career?, Women Entrepreneurship – Problems and Prospects, Kaav Publications, 978-93-88996-18-1, 31-10-2019.
Academic Experiences -
Assistant Professor, Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology (formerly known as, SRM University), Kattankulathur Since 26th August, 2021.
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Assistant Professor, PG Department of Commerce, St.Joseph’s College (Arts and Science), Kovur, Kundrathur, Chennai – 128 From 2nd July 2018 to 20th August
Other Professional Experiences -
Adjudicated Thesis on the Topic “Key Factors Elevating Omni- Channel Retail Experience: A Study of Critical Capability Dimensions” for Centre for Research CHRIST (Deemed to be University), Hosur Road, Bengaluru – 560029
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Chaired a Finance track as Session Chair in the International Conference on "Changing Global Economic Landscape: Challenges, Strategies, and Business Resilience” organized by the Department of Commerce, CHRIST (Deemed to be University Bengaluru on 12th April, 2021.
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Served as Resource Person for the topic on “Plagiarism and Citation” for the Webinar on “Five Days Faculty Development Programme on Application of Tools and Techniques in Research Methodology”, organized by the Faculties of Management Studies, Noorul Islam Centre for Higher Education, Kumaracoil, Kanyakumari District, Tamilnadu, India, on 4th June, 2020.
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Served as Resource Person for the topic on “To Realize about the Plagiarism and to Cite Your References” for the Webinar on “Two Week Online Short Term Training Programme On Research Methodology”, organized by the University School of Information and communication technology, GAUTAM BUDDHA UNIVERSITY, GREATER NOIDA, U.P., India, on 12th July, 2020.
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Served as Resource Person for the topic on “To Know about the Plagiarism and to Cite Your References” for an Online Orientation on How to Approach Research in Social Science? Conceptualization and Methodological Intervention, organized by the Savitri Bai Phule Mahila Mahavidyalaya, Sikar, Rajasthan, India, on 19th December 2020.
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Served as organizing committee member for the International Conference on Science Engineering and Supply chain management (ICSESCM) in the field of Management studies during the year 2018.
Workshops / Seminars/ Conferences Attended -
E-National Workshop on “Development and Validation of Research Tool” Organized by the Department of Education, Mandsaur University, held on 15th February, 2022. Certificate ID: 5DPZJQ-CE001473.
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Webinar on “ Awareness building session on How to Practice Sustainable Consumption” Organized by the IQAC, Centre for extension activities and Consumer Club, Shri Shankarlal Sundarbai SHASUN JAIN College for Women on 27th Jan, 2022.
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International Workshop on “Multivariate Analysis and its Interpretation using SPSS” Conducted by Inspire Softech Solutions, Chennai held on 21st to 23rd January, 2022.
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Webinar on “Past, Present and Future of Nagaland Economy” Organized by the Department of Commerce and Management Studies, ST. Joseph University, Nagaland on 13th October, 2021. Certificate Id: YX79MA-CE000077.
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National level webinar titled on “Confidence is the key to Success” Conducted by the Vidhya Sagar Women’s College, Department of Commerce and IQAC held on 12th October, 2021. Certificate Id: 401WEA-CE000066.
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International Webinar on “Intellectual Property Rights – 8” Organized by Seshadripuram Evening Degree College in association with University of Nottingham, UK held on 14th September, 2021.
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National level 7 days FDP on “Emerging Trends and Challenges in Commerce” Organized by Department of Commerce with CA, PA and IT of PPG College of Arts and Science, Coimbatore, Tamilnadu on 2nd to 9th August, 2021.
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Two Day State Level Technical Workshop on “ Intellectual Property Rights” Organized by the Patent Information Centre, Tamil Nadu State Council for Science and Technology, Chennai and Stella Maris College, Chennai, held on 11th and 12th November 2019.
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Workshop on “SPSS and AMOS”, conducted by Department of Commerce, (Shift II), Madras Christian College, held on 6th, 7th and 13th April 2018.
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Workshop on “SPSS and AMOS”, conducted by Department of Commerce, (Shift II), Madras Christian College, held on 10th, 11th and 12th April 2017.
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One Day Workshop on “Accounting, Auditing and Allied Areas”, organized by Southern India Regional Council of the Institute of Chartered Accountants of India (SIRC of ICAI), held on 22nd February 2017.
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Two day Workshop on “Hands on Experience in Using SPSS and AMOS” organized by SRM University, held on 11th and 12th August 2016.
- “An Analytical study on Issues and Improvement possibilities of Hazardous waste Management” presented paper on One Day Seminar on Environment and Sustainable Development, Department of Chemistry, SRM University, 3rd June, 2016.
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Workshop on “Data Analysis using SPSS”, conducted by Department of Statistics, Madras Christian College, held on 08th and 09th October 2012.
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Participated in a Seminar on “Impact of Substance Abuse on Families” held on 26th September 2008, at Department of Social Work (BSW), Madras Christian College.
Achievements and Awards -
Supervised & Guided 20 (M.Com) Post graduate students project on the various topics and encouraged them to publish in the UGC Listed Journal.
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Served as Co-Convener & Faculty Coordinator for the Virtual International Conference on “Restructuring of Trade and Industry for the Upliftment of Indian Economy” organized by the PG Department of Commerce, St.Joseph’s College (Arts & Science), Kovur, Chennai, on 17th April, 2021.
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Served as Co-Convener & Faculty Coordinator for the International Conference on “Recent Innovations in Multidisciplinary studies” organized by the St.Joseph’s College (Arts & Science), Kovur, Chennai, on 4th March, 2020.
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Served as NAAC Criteria (Research) – III Co-convener for the St.Joseph’s College (Arts & Science), Kovur, Chennai.
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Resource person for the commerce & management stream faculties on the topic “How to write a Research Paper”.
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Remarkably organized VIII International Webinar Series consist of 17 Sessions namely on the theme Trade distinctiveness in Global Disaster (I to III), Set your clock to study the practical cognitive in the field of education (IV & V), Imparting trends and technological learning in the field of teaching (VI), Getting ready to publish your academic writing (VII & VIII)
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Resource person for the one day non – teaching faculty enrichment programme
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Resource person for the Workshop on SPSS & its Techniques for the Post Graduate Students.
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