Mr. P.B. Govindarajan

 Mr. P.B. Govindarajan

Assistant Professor
Area: MBA-Marketing
Affiliation: Department of Business Administration, Faculty of Management, Kattankulathur Campus, SRM University.
Email: senthilnathan.c@ktr.srmuniv.ac.in

Education

Other Details:

Research Interests

• Branding
• Integrated marketing
• Marketing automation
• Big data
• Digital Marketing
• Behavioral Marketing
• Channel Marketing
• Marketing Analytics
• Relationship marketing

Selected Publications

• Excel International Journal of Multidisciplinary Management Studies, Achieving Training Objectives Through Training Methods with Respect to Nutriene, Mr.P.B.Govindarajan, Mr.R.Vijay Raja, 2014 – 4 (8) – 139-161 
• European Journal of Business and Management, A Study on Customer Retention Strategies in Consumer Durable Goods, Dr. A R Krishnan, Mr. P.B. Govindarajan, 2013 – 5 – 1to7.

Academic Experience

• Assistant Professor, SRM Faculty of Management, SRM University, Kanchipuram – 603202. Since August 2012
• Lecturer, Department of Management studies, Apollo Engineering College, Chennai.

Other Professional Experiences

• Visual Aids Specialist, McKinsey & Company (Visual Graphics Computing Services)