Dr.C.Senthil Nathan

 Dr.C.Senthil Nathan
 

Assistant Professor
Area: Marketing
Affiliation: Department of Business Administration, Faculty of Management, Kattankulathur Campus, SRM University.
Email: senthilnathan.c@ktr.srmuniv.ac.in

Other Details:

Courses

• Marketing
• Marketing Management
• Consumer Behaviour
• E-Marketing
• Customer Relationship Management
• Research Methodology
• Marketing Research

Research Interests

• Marketing Mix Redesign
• Marketing Strategy
• Green Marketing
• E-Marketing

Selected Publications

• With  Densingh Joshua, “Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India” Management and Marketing-Challenges for knowledge society- ISSN2069–8887, ISSN-L 1842-0206, Volume 11, Number1(2016) pp.355-370(Scopus Indexed)
• With Dr.Venugopal, Dr.S.Premlatha and Monica Ruby Ebanaizer “A Study On Green Marketing Concept- Emergence To Contemporary Transition For Moderating Climate Change And Environmental Pollution” Scopus Indexed) International Journal of Applied Environmental Sciences Volume 10, Number 2 (2015),pp. 559-566. © Research India Publications

Papers Presented

• With Dr.S.Malar Mathi “A  study on  consumers of natural personal care and home care products for possibility of adopting green marketing in trichy city”  Business Strategies for Sustainability  Jan- 2013,ISBN No-978-93-81537-07-7 Bharathiar School Of Entrepreneurship And Development, Bharahiyar University(UGC Sponsored Conference)
• With  Mr.A.Velsamy and Ms. S.Rashikala “Alternative Media for Consumer Durables Reaching Lower Income Group” Athenaeum 2012, Bharadhidasan Institute of Management, Trichy.
• With Mr. A.Velsamy “A  Study on  preference of  small pack on select FMCG products in Trichy West Region”,  Great Lakes –Nasmai Marketing Conference, 2011 At Great Lakes Institute Of Management,

Work in Progress

• Non-Consumers Expectation For Marketing Strategy Formulation To Enable Eco-Friendly Variant Consumption In India

Academic Experience

• Assistant professor, Care School of Business Management, Trichy. From Feb 2010 – July 2012
• Lecturer, Easwari Engineering College, SRM Group, Chennai. From January 2003 – July 2005

Other Professional Experiences

• Business Development Manager, Magnum Power Consultants (SME), from Feb 2007-2009
• Business Development Manager, Laconic Software Pvt Limited (SME), from Jan 2001-2003

Achievements and Awards

• Best faculty award for the year 2010 at Care School of Business Management
• Award for Research publication in Scopus Journal for the Year 2015 at SRM University

Memberships

• Member in Indian Science Congress Association (ISCA) , 2016