Malaysia Multimedia University Professor Dr. Saravanan Muthaiyah inaugurated the 2-day MERX MERCIS, the 6th International Symposium on Business Research at the SRM Institute of Science and Technology, Kattankulathur.
Pro Vice Chancellor (External Affairs) Dr. R Balasubramanian unveiled the special souvenir and CD of the conference that was organised under the aegis of School of Commerce and Economics, SRMIST.
The conference was attended by more than thousand students, young researchers, professors, and business representatives from various institutions of higher education, business, economics, accounting, and finance. At the conference, 216 research papers including 14 of researchers from America, Australia, England, and Indonesia were presented on the subjects of business, economics, accounting, and finance, corporate secretaryship. Out of these, 190 were accepted, and 33 research papers were approved to be published in foreign journals.
Professor Dr. Angayarkanni welcomed the attendees while Professor Dr. Chitra explained the rationale behind the conference.
Speaking after unveiling the conference souvenir, Dr. R Balasubramanian said, being attended by educational institutions, professional bodies and consultants, would help create opportunities for students and avoid exploitation in business.
The Digital India campaign, initiated by the Prime Minister, is a very effective project, as all transactions are carried out digitally in developed countries, he said and also drew attention to the implementation of the Fastag system in toll booths that would help reduce traffic delays.
Stating that there was a good scope for business and commerce students, Balasubramanian exhorted the students to focus on business research. He also said the students can take advantage of the various opportunities that SRMIST offers in entrepreneurship and skills development.
Speaking at the conference, both Professor Dr. Saravanan Muthaiyah and Professor Dr. Raman Gujral, Professor and Head (Southern Region) Entrepreneurship Development Institute of India, said that research study called for a lot of dedication and sincerity. They appealed to the students to do take up research in areas where there is a social need.
Entrepreneurs are not born, but are created by other entrepreneurs, and keeping this in mind the Indian Entrepreneurship Development Institute offers training certificates on Integrated Entrepreneurship to 1000 people, they said.
Speaking at the conference R. Venkatraman, General Manager of the Madras Management Association, said e-commerce is today making rapid strides which was not the case when it was introduced in 1996-97.
He said e-commerce was a world-wide phenomenon, and the success of companies like Amazon and Flipkart were mainly due to the proper research made in the related field. Additional Director General of National Customs Academy Navneet Goel, Chennai Aachi Educational and Research Foundation Dr Malathi Selvakkumar and Hrudyaa Director V Krishnamoorthy also spoke at the conference.
