Dr. Kavitha Shanmugam

Dr. Kavitha Shanmugam

Associate Professor
Area: Finance and Finance verticals
Email ID:  kavitha.sr@ktr.srmuniv.ac.in
Affiliation: Faculty of Management, SRM Institute of Science & Technology

Education

Other Details

Courses

• Financial Reporting, Statements, and Analysis
• Finance for Non-Finance Executives
• Corporate Finance  

Research Interests

• Corporate Social Responsibility
• Capital Structure
• Emerging Markets

Ph.D. Guidance

• Completed = 5; Ongoing = 2

Selected Publications

International Journals

• With Vijaya Karthik SV, A Pragmatic Evaluation of Learning Integrated Resource Planning in Global Perspectives, Indian Journal of Public Health Research & Development, 9(2), pp.387 – 394, 2018
• With Vijaya Karthik SV, Enterprise Resource Planning (ERP) Implementation and Performance Aspects in Higher Education Sector, International Journal of Emerging Technologies and Innovative Research, 5(4), pp. 288 – 290, 2018
• With Vijaya Karthik SV, Adaptability and Performance Aspects of Learning Management Systems (LMS) for Academe in India, International Journal of Advanced Scientific Research & Development, 5(3), pp. 49 – 57, 2018
• With Vijaya Karthik SV, Realization of SAP Based Educational System, Effects on Academe and their Metaheuristic Approach towards ERP Success, International Journal of Innovative Research in Management Studies, 3(3), pp. 5 – 8, 2018
• With Palaniappan S, A Study on Entrepreneurial Competencies and Entrepreneurial Orientation of Pharma Retailers in Chennai, SPIM International Journal of Management Research, 1(7), pp. 62 – 73, 2018
• With Jothi Basu T., The Antecedents on Role of FDI on Corporate Social Responsibility and Publicising Deeds of Ceramic Tile Industries in Indian Milieu, SPIM International Journal of Management Research, 1(7), pp. 166 – 178, 2018
• With Praba K., Dimensions of Management Traits & Women Empowerment with reference to Self-Help Groups at Madurai: A Futuristic Study, International Journal of Retailing and Rural Business Perspectives, 6(2), pp. 36-44, 2017
• With Jothi Basu T., “An Analytical Investigation on Impact of Indian Commodity Market on Foreign Direct Investment (FDI) In India”, International Journal of Management Studies, IV(3), pp.129 – 134, 2017
• With Visalakshmi S and Lakshmi P, A Cointegration Analysis of Price Diffusion amid ADRs and Dually Listed Indian Stocks, International Journal of Business Innovation and Research  11(3), pp. 345 – 362, 2016
• With Praba K., A Study on Impact of Management Traits of Self Help Group Members on Women Empowerment in Madurai District, International Journal of Informative & Futuristic Research, 4(4), pp. 5962-5974, 2016
• With Praba K., An Analytical Study on Management Traits of Women Self Help Group Members with special reference to Madurai District, The International Journal of Business & Management, 4(11), pp. 151 – 157, 2016
• With Jothi Basu T., An Analysis of the Role of Foreign Direct Investment in the Indian Economy, International Journal of Commerce, Business and Management, 5(6), pp. 43 – 47, 2016
• With Tamilselvi J., Analysis of Capital Structure Theory with Factors Determining Capital Structure of Small-Sized Software Industry in India, Samzodhana – Journal of Management Research, 7(2), pp. 90 – 101, 2016
• With Jothi Basu T., Multilayer Perception Modeling and Performance Measures: Mutual Fund Patterns on FDI with Special Reference to Indian Equity Funds, Samzodhana – Journal of Management Research, 7(2), pp. 76 – 89, 2016
• With Palaniappan S, The Entrepreneurial Retailers: Case Studies, Samzodhana – Journal of Management Research, 7(2), pp. 64 – 75, 2016
• With Visalakshmi S., A Critical Review on International Cross-Listing, Samzodhana – Journal of Management Research, Vol. 6, No. 1, pp. 108 – 115, 2016
• With Praba K., An Analytical Study on Problems Faced by Self Help Group Members in the Process of Management of SHGs in Madurai, International Journal of Multidisciplinary Research Review, 1(3), pp. 61-66, 2016
• With Visalakshmi S., Emerging Market Nexus for Cross-listed Stocks: Empirical Evidence from India, International Journal of Economic Research, 12(3), pp. 787-803, 2015
• With Dr. P. Lakshmi and S. Visalakshmi, Employing multi-criteria decision making in examining CSR Initiatives, International Journal of Business Innovation and Research, 9(1), pp. 115 – 132, 2015
• With Dr. P. Lakshmi and S. Visalakshmi, Intensity of Shock Transmission amid US-BRICS Markets, International Journal of Emerging Markets, 10(3), pp. 311-328, 2015
• With Tamilselvi J., Software Industry in Indian Economic Development, Primax International Journal of Commerce and Management Research, pp. 91, 2015
• With Tamilselvi J., A Study on Bankruptcy Level of Software Companies in India, Paripex – Indian Journal of Research, 4(10), pp. 34 – 35, 2015
• With Tamilselvi J., Capital Structure Analysis of Software Company with Special Reference to TCS, International Journal of Business Quantitative Economics and Applied Management Research, 1(11), pp.45-53, 2015
• With M.K. Soumiya Devi, Payment banks: a leap towards financial inclusion, International Journal of Science Technology & Management, 4(SI 01), pp. 128-136, 2015
• With Praba K., A Study on Evaluation of the Progress of Microfinance through Self Help Group Bank Linkage Model, International Journal of Business and Administration Research Review, 3(9), pp. 25 – 32, 2015
• With Dr. P. Lakshmi and S. Visalakshmi, Synchronicity in International Stock Markets: Evidence from US - South Africa, International Journal of Business Information Systems 17(4), pp. 398 – 413, 2014
• With P. Lakshmi and S. Visalakshmi, Information Stochasticity between Developed and Emerging Markets: Evidence from US-India, Journal of Basic and Applied Scientific Research, 3(8), pp. 133-144, 2013
• Environment CSR Initiatives of Manufacturing Units in India – An Empirical Study, African Journal of Business Management, 7 (16), pp.1560-1570, 2013
• With Lavanya, L., Corporate Social Responsibility Profile of Manufacturing Units in India – A Comparison, Asian Journal of Multidimensional Research, 2(5), pp. 111 – 128, 2013
• With Dr. Shaik Mohamed N., A Study on CSR Initiatives in the Indian Textile Industry, International Journal of Management Research and Technology, 5(2), pp. 177 – 190 2011
• With Dr. Shaik Mohamed N., A Study on CSR Initiatives in Indian Chemical Industry, MTC Global Journal of Management and Entrepreneurship, 1(2), pp.25 – 41, 2011
• An Empirical Study on Stakeholder-based CSR Initiatives in Indian Cement Industry, International Journal of Information Technology and Management Science, 1(2), pp. 121 – 133, 2011
• With Dr. Shaik Mohamed N, A Study on CSR Initiatives in Indian Automobile Industry, Interdisciplinary Journal of Contemporary Research in Business, 3(6), pp. 85-100, 2011

National Journals

• With Dr. Shaik Mohamed N., A Study on CSR Initiatives in Indian Cement Industry, Jamal Academic Research Journal: an Interdisciplinary, 5(1), pp. 1-9, 2011
• With Dr. Shaik Mohamed N. & Visalakshmi S., E-Health in India, Jamal Academic Research Journal: an Interdisciplinary, 2005.
• With Dr. Shaik Mohamed N., Corporate Social Responsibility (CSR) and its Evolution in India, Jamal Academic Research Journal: an Interdisciplinary, 2(1), pp. 22-29, 2005
• With Dr. Shaik Mohamed N., A study on Working of Women Self Help Groups Assisted by SGSY Scheme with special reference to Trichy district, Jamal Academic Research Journal: an Interdisciplinary, 1(2), pp. 17-24, 2004
• With T. Nagammai, Environment – A Global Concern that calls for local action, SRM Management Digest, pp. 112 – 115, 2004

Papers Presented

• “Engineering Students’ Attitude towards Online Shopping in Dindugal” at the International Conference on HR the Era of CURE held at SRM School of Management on October 25th & 26th 2018
• “Online Buying Behaviour: A Study of Engineering Students in Dindugal District” at the International Conference on Innovation, Entrepreneurship and Economy for Sustainable Development, Sairam Institute of Management Studies, Chennai on 10th & 11th October 2018.
• “Capital Structure Analysis Of Software Companies In India: A Structural Equation Modeling Approach” at the International Conference on Innovation, Entrepreneurship and Economy for Sustainable Development, Sairam Institute of Management Studies, Chennai on 10th & 11th October 2018.
• “A Pragmatic Evaluation of Learning Integrated Enterprise Resource Planning (ERP) in Global Perspectives” at the International Conference on Frontiers of Management Practices for Economic Sustainability, St. Peter’s Institute of Higher Education and Research, Chennai on 13th December 2017.
• “The Antecedents on Role of FDI on Corporate Social Responsibility and Publicising Deeds of Ceramic Tile Industries in Indian Milieu” at the International Conference on Frontiers of Management Practices for Economic Sustainability, St. Peter’s Institute of Higher Education and Research, Chennai on 13th December 2017.
• “A Study on Entrepreneurial Competencies and Entrepreneurial Orientation of Pharma Retailers in Chennai” at the International Conference on Frontiers of Management Practices for Economic Sustainability, St. Peter’s Institute of Higher Education and Research, Chennai on 13th December 2017.
• “A Futuristic Study on Dimensions of Management Traits & Women Empowerment with reference to Self Help Groups in Madurai” at the International Conference on Futurology Management, Srimad Andavan Arts and Science College, Trichy on 7th January 2017.
• “Viral Marketing – A Viral Growth” at the International Conference on Banking, Finance, Business & Technology for Sustaining Economic Development in Global Market, Sri Sairam Institute of Management Studies, Chennai on 9th & 10th Oct. 2015.
• “Payment Banks - A Leap towards Financial Inclusion” at the International Conference on Science, Technology, and Management, Delhi University on 27th Sep. 2015.
• “Comparative Analysis of Capital Structure of Software Companies with Special Reference to TCS & Wipro” at the International Conference on Make in India - The Road Ahead, Vivekanandha Institute of Information and Management Studies and The Gandhigram Rural Institute on Feb. 27-28, 2015.
• “A Study on Analysis of Capital Structure” at the International Conference on Emerging Trends in Global and Indian Financial Markets, Hindustan College of Arts and Science, Coimbatore on 6 Feb 2015.
• “Impact of Microfinance on Women Empowerment” at the International Conference on Recent Trends in Business Practices, Michael College of Engineering & Technology, Sivagangai on 28th March 2014.
• “A study on the Socio-Economic Constraints faced by the Self-help group members in Madurai” at the International Conference on ‘Challenges and Strategies for Vibrant Management, Mahendra Engineering College, Namakkal on 15 – 17 April 2013.
• “A Study on the Self Help Group – Sponsored Microfinance towards Women Empowerment” at the International Conference on Contemporary Issues and Challenges of Indian Business in Global Scenario, Jamal Mohamed College, Trichy on 13th & 14th Feb. 2013.
• “A Study on CSR Initiatives towards Environment in Chemical Industry in India” at the International Conference on Towards Managerial Excellence: Challenges and Choices, Bharathidasan Institute of Management (BIM), Trichy on 12th & 13th Feb. 2011.
• “Need for Corporate Social Responsibility during economic crisis” at the International Conference on Impact of the Economic crisis in Global Business Scenario, Sri Sairam Institute of Management Studies, Chennai on 24th & 25th September 2009.
• “Corporate Social Responsibility of Pharmaceutical Industry in India” at the International Conference on Corporate Social Responsibility in the Globalised Scenario, Holy Cross College, Trichy on 22 – 24 January 2009.
• “Corporate Social Responsibility of Cement Industry in India” at the International Conference on Corporate Social Responsibility: Development with Equity, University of Madras, Chennai on 5th – 7th November 2008.
• “Corporate Social Responsibility in Asia” at the International Conference on Reimagining Management in an Era of Multiple Crisis: Success and Sustainability of Business, Asian Academy of Management & School of Management, USM, Penang, Malaysia on 21 – 25 May 2007.
• “Performance of Mutual Funds in India” at the International Conference on Emerging Paradigm in Financial Services, Cauvery College for Women, Trichy and Bharathidasan University, Trichy on 7th & 8th April 2007.
• “Business Ethics: The Road Ahead” at the International Conference on Business Economics and Finance 2005, Adaikalamatha Institute of Management, Vallam on 29th & 30th September 2005.
• “Recent Developments in ITES Sector – RFID & GPS" at the International Conference on India Calls World A Roadmap to Success, Adaikalamatha Institute of Management, Vallam on 27th & 28th September 2004.
• “Rural Development – “SGSY Scheme – A boon for rural women” at the International Conference on Emerging Trends in Global Business: Challenges and Opportunities for Developing Countries, Ponnaiya Ramajayam College, Thanjavur on 7th January 2004

National Level

• “Conceptual Review of Socially Responsible Investment” at the State Level Seminar on Emerging Trends in Modern Marketing, Srimad Andavar College, Trichy on 25th September 2015.
• “An Analytical Study on Management Traits & its Impact on SHG Women Empowerment” at the National Conference on ‘Vision India 2020: Dr. A.P.J. Abdul Kalam’s Dreams through Women’, Bharathidasan University, Trichy on 15th & 16th October 2015.
• “A Study on Management Practices of SHG in Madurai” at the National Conference on ‘Indian World-Class Manufacturing – The Road Ahead’, Fatima College, Madurai on 1st October 2015.
• “Software Industry in Indian Economic Development” at the National Conference on ‘Dynamics of Entrepreneurship Development’, St. Joseph's College, Trichy on 10 and 11 Feb 2015.
• “Service Sector: an Overview” at the National Conference on ‘Marketing 3.0 - Sustainable & Inclusive Growth Oriented Marketing’, AIMAN College of Arts and Science for Women, Trichy on 29 Jan 2015.
• “Impact of Microfinance on Socio-Economic Conditions of Self Help Group Women” at the National Conference on ‘Recent Challenges and Emerging Trends in Management’, Raja College of Engineering and Technology, Madurai on 19th April 2013.
• “Organisational commitment in the Globalization Era” at the ‘Keynote – 2012’, CARE School of Business Management, Trichy on 9th & 10th February 2012.
• “A Study on CSR Initiatives towards Environment in Textile Industry in India” at the National Conference on ‘Emerging Trends in Business’ organized by Christ University, Bangalore on 7th & 8th March 2011.
• “A Study on CSR Initiatives towards Environment in Cement Industry in India” at the National Conference on ‘Management in the Age of Innovation’, Jamal Institute of Management, Trichy on 25th January 2011.
• “A Study on CSR Initiatives Towards Environment in the Automobile industry in India” at the National Conference on ‘Innovations and Organisational Changes in the Contemporary Arena’, Velammal Engineering College, Chennai on 09th July 2010.
• “A Study on CSR Initiatives towards employees in the Textile industry in India” at the National Conference on ‘Building Global Leadership’, St. Joseph’s College of Engineering, Chennai on 16th April 2010.
• “Innovations in Rural Marketing” at the National Conference on ‘Think Global – Go Rural’, KS Rangasamy College of Arts & Science, Thiruchengode on 18th March 2010.
• “ITC’s E-choupal – A case of Web-Enabled Strategic CSR” at the National Conference on ‘E-Commerce – The Permeating Phenomenon of the Indian Business in the Post-Globalised Era’, Holy Cross College, Trichy on 13th & 14th February 2007.
• “Health Sector in India – Impact of WTO” at the National Conference on ‘Problems and Prospects of Service Sector in India in the Context of WTO’s GATS Proposals’, Jamal Mohamed College, Trichy on 8-10 November 2005.
• “The Corporate World’s Latest Buzzword – CSR” at the National Conference on ‘Recent Trends in Management’, Vivekanandha Institute of Information and Management Studies, Tiruchengode on 29th September 2004.
• “Recent Trends in ITES in Globalisation Era” at the National Conference on ‘Global Competitiveness of Indian Industries’, E.G.S. Pillai College of Engineering, Nagapattinam on 27th March 2004.
• “Credit Rating” at the National Conference on ‘Indian Capital Market in the Post Liberalisation Era’, Bharathidasan University, Trichy on 7th & 8th March 2004.
• “Corporate Governance towards Pollution Abatement” at the National Conference on Corporate Governance, Madurai Kamaraj University, Madurai on 2nd December 2003.

Book Chapters

• Study material on ‘Management Control Systems’ – Units I & V for Pondicherry University published during August 2009.

Academic Experiences

• Associate Professor, SRM Institute of Science & Technology, Kattankulathur campus since June 2018 till date
• Associate Professor, St. Peter’s Institute of Higher Education and Research, Chennai from 03rd July 2017 to 25th June 2018
• Asst. Prof. (Sl. Gr.), Easwari Engineering College, Chennai from 15th June 2015 to 19th May 2017
• Professor, J.J. College of Engineering and Technology, Trichy from 16th August 2010 to 30th April 2015
• Assistant Professor (Sr. Grade), SRM IST, Ramapuram campus from 14th July 2008 to 12th August 2010
• Lecturer, Bishop Heber College, Trichy from 20th December 2000 to 24th July 2006
• Lecturer, J.J. College of Engineering and Technology, Trichy from 20th December 2000 to 24th July 2006

Industry Experience

• Assistant Business Manager, M/s. Star Engineering Company, Secunderabad from 07th April 1999 to 24th December 1999

Resource Person

• Acted as Resource Person on the topic “SPSS Training” for the In-Service Training Programme on ‘Enhancing Efficiency of Teacher Educators’ under the Centrally Sponsored Scheme of Teacher Education (XII Plan) funded by State Government and MHRD and conducted by the Institute of Advanced Study in Education (Autonomous), Saidapet, Chennai on 16th and 17th March 2017.
• Acted as a Resource person for the workshop on “Statistical Analysis using SPSS” organized by Department of Management Studies, Saveetha Engineering College on 19th & 20th April 2017.
• Delivered a lecture on “Funds Raising” on 24th August 2017 for the Technology-based Entrepreneurship Development Programme on Sustainable Building Materials conducted by SPIHER MSME Business Incubator and Department of Civil Engineering, St. Peter’s University from 21st August to 28th September 2017.

Other Professional Experiences

• Chief Superintendent for Anna University MBA Examinations during August 2012
• Coordinator for National Board of Accreditation (NBA) Re-accreditation for the department during the academic year 2011-2012.
• Anna University Representative for MBA examinations from 2010 to 2014
• Chief Editor from 2015 to 2016 for the department international online journal ‘Samzodhana Journal of Management Research’
• External Examiner for MBA Project Viva-voce Examinations (2011-2014)
• Placement Coordinator from April 2011 to June 2013
• Convener – Library Stock Verification Committee and conducted Library Stock verification for the entire college during June 2011
• Stage and Programme Committee Coordinator for the Tamilnadu Inter-Engineering Sports (TIES-2012) held from 15th to 29th Feb. 2012
   

Manuscripts Reviewer For

• Reviewer for International Journal of Business Innovation and Research (IJBIR) (Inderscience).
• Reviewer for International Journal of Productivity and Quality Management (IJPQM) (Inderscience)

Online Courses Completed

• NPTEL 4-week Course on “Business Analysis and Data Mining Modeling using R - Part II” offered by IIT Roorkee during October 2018 with 79% (Elite).
• NPTEL 12-week Course on “Working Capital Management” offered by IIT Roorkee during October 2018 with 86% (Elite) among the top 5% of certified candidates.
• NPTEL 12-week Course on “Business Analysis and Data Mining Modeling using R” offered by IIT Roorkee during April 2018 with 64% (Elite).
• NPTEL 12-week Course on “Financial Statement Analysis and Reporting” offered by IIT Roorkee during April 2018 with 88% (Elite) – among the top 5% of certified candidates.
• NPTEL 8-week Course on “Introduction to R Software” offered by IIT Kanpur during September 2017 with 75% (Elite).
• NPTEL 8-week Course on “Introduction to Data Analytics” offered by IIT Madras during September 2017 with 60% (Elite).
• Completed a course on “Business Analytics” during Jan. 2018 with Grade “A” at IMS Proschool, Chennai.

Other Courses Completed

• Advanced Certificate in PC Applications (APA) - NIIT, Secunderabad during 1999.
• Examination course on “Internal Auditing of ISO 9001:2008 Quality Management Systems” conducted by Nucleus consultants, Chennai on 09.09.2011.
• Winter School on “Management Systems – The Future” at SASTRA Deemed University, Thanjavur from November 26 to December 7, 2001.
• Short-term course on “Project Management and Communication” under the Quality Improvement Programme (QIP) of AICTE, New Delhi organized by Centre for Continuing Education, Indian Institute of Science, Bangalore from 8th to 19th October 2001.

Workshops /Seminars/Conferences

• FDP on Entrepreneurship sponsored by National Science & Technology Entrepreneurship Development Board, Department of Science & Technology conducted by St. Peter’s Institute of Higher Education and Research, Chennai during 19 – 31 March 2018
• Management Development Programme (MDP) on Business Analytics organized by School of Management, Pondicherry University during 15 – 17 September 2017
• Workshop on Econometric Modeling for Business Decisions organized by School of Management, Pondicherry University during 19 – 23 June 2017
• Workshop on Structural Equation Modeling and Basic Applications Using AMOS organized by Easwari Engineering College, Chennai during on 11th May 2017
• FDP on Business Simulations organized by Velammal Engineering College, Chennai during 4th & 5th August 2016
• NAAC Sponsored Seminar on Teaching in Internet Era: The Challenges Ahead organized by Tagore Engineering College, Chennai on 4th March 2016
• State Level Seminar on “International Financial Reporting Standards (IFRS) & Indian Accounting Standards (IND AS)” organized by Srimad Andavan Arts and Science College, Trichy on 7th January 2016
• One day Seminar on Emerging trends in Retail sector organized by J.J. College of Engineering & Technology, Trichy on 3rd November 2011
• Workshop on The Role of Women in IT sector organized by Velammal Engineering College, Chennai on 14th August 2009
• AICTE sponsored National Seminar on Innovation for Business Excellence organized by Easwari Engineering College, Chennai on 29th September 2008
• National Summit on “Corporate Social Responsibility: From Awareness to Leadership; Making CSR an Actionable Business Agenda” organized by Confederation of Indian Industry, Chennai during 14-15 June 2007
• UGC sponsored National level Conference on “Emerging Trends in Retail Management” organized by Bishop Heber College, Trichy on 30th March 2007
• Workshop on Writing Articles for Publication organized by Sona School of Management, Salem during 9-10 December 2005
• UGC sponsored State level Workshop on “Research Methodology in Social Sciences” organized by K.N. Government Arts College for Women, Thanjavur during 5-6 August 2005
• Workshop on AICTE-UNDP-CII-MDI Case Writing Project on “Corporate Social Responsibility” organized by Management Development Institute, Gurgaon during 23-24 April 2004
• National Level Symposium on “The Impact of Globalisation on HR Promises and Challenges” organized by St. Joseph’s College, Trichy during 17-18 December 2001
• Workshop on Teaching and Counseling Skill organized by Abirami Academy, Chennai on 10th February 2001

Events Organised

• Coordinator for the International Conference on “Frontiers of Management Practices for Economic Sustainability, ICFMPES 2017” organized by Department of Management Studies, St. Peter’s Institute of Higher Education and Research on 13th December 2017.
• Organized the Management Meet ‘CREFUMAN’ at J.J. College of Engineering & Technology during March 2012.
• Organized the 1st Management Meet at J.J. School of Business Management during 2011.
• Organized the 1st Management Meet at SRM IST, Ramapuram during March 2009.
• Organized the 1st Management Meet ‘CREFUMAN’ at J.J. College of Engineering & Technology during February 2001.

Achievements and Awards

• Topper in UG (B.Com-Commerce) at Holy Cross College, Trichy during 1992 -1995
• Achieved 100% result in Business Ethics, Corporate Social Responsibility and Governance, Security Analysis and Portfolio Management and Organisational Behaviour during the Academic Year 2016-17.

Memberships

• Life Member of Indian Society of Technical Education, New Delhi since 2003