Ms.Irin Sutha

Ms.Irin Sutha

Assistant Professor

Area: Commerce
Affiliation: Department of Commerce – CS & AF, Faculty of Science & Humanities, SRM Institute of Science and Technology (formerly known as SRM University), Kattankulathur. 

Education

Other Details:

Research Interest

• Retail Management
• Entrepreneurship
• Marketing and Finance
• Law
• Human Resource Management

Selected Publications

Journal Publications

• IJCC – Intrernational journal of contemporary commerce –“An analytical study on social network as a tool of marketing and creating brand awareness in the present challenging world” September 2016, Volume 5 Issue 1, Pg.No. 1-8 ISSN No. 2319-958.
• PIJE – Primax international journal of finance – “a study with reference  to technology based services rendered by Indian overseas bank”.July 2016, Pg.No.19-22 ISSN No. 2348-0475. Impact Factor – 3.532
• IJM – Indian Journal of marketing –“An analytical study on social network as a tool of marketing and creating brand awareness in the present challenging world”- Yet to be published.
• IJES- international journal of engineering studies –“ Entrepreneurial Intention andSocial Entrepreneurship among University Students in Chennai City” 2016, Vol.8, Issue 1, Pg No.93-106. ISSN No. 0975-6469.
• IJAERS – International  Journal of Advanced Engineering and Research Sciences – “A study on issues and challenges prevails in Social Entrepreneurship and qualities of successful social entrepreneur” on October 2016 Vol 3 Issue 10 . – ISSN No: 2349-6495. Impact Factor 4.192, SJIF 4.072/ IBI 3.2, PIF 2.465. Thomson Reuters 3738.
• EDIINDIA – The Journal of Entrepreneurship – “A study on entrepreneurial traits, motivation & intensions among students in various institutions of Chennai city”( yet to be published)
• IJAEMS – International Journal of Advanced Engineering, Management and Science – “Women and Land Rights – Legal barriers impede women’s access to resources” October 2016 – Vol.2, Issue 10  Pg.No. 1682-1685 ISSN No. 2454-1311, Impact Factor – 3.661, SJIF – 3.585, PIF – 2.015.
• IJETMAS - International Journal of Engineering Technology, Management and Applied Sciences  – “Women and Housing Rights – A legal overview” Vol.4, Issue 9 Pg.No. 156-159, ISSSN No. 2349-4476. DIIF. Impact Factor 2.24.
• IJRIM – International Journal of Research in IT and Management – “Role of ICT in U-Commerce and examine the field of Wireless Communication” August 2016, Vol 6 Issue 9, ISSN No. 2231-43334, Impact Factor – 5.96. SCOPUS ID 4FC469B7C1B008AF
• IJCTT – International Journal of Computer Trends and Technology – “Role of ICT in U-Commerce and examine the field of Wireless Communication” August 2016, Vol. 38 Issue 2 , Pg.No. 63-66, ISSN No. 2231-2803, Impact Factor -1.494  
• IRJAES – International Research Journal of Advanced Engineering – “HRM in Service Organisations” August 2016, Vol .1, Issue 3 Pg. No. 130-134, ISSN No. 2455-9024.
• IJAETIS – International Journal of Advanced Engineering Technology and Innovative Science – “ A study on the impact of mall on the buying behaviour of youngsters in Chennai city” August 2016 Vol 2 (4) – ISSN No: 2455-1651. Impact Factor 2.06
• IJRCM – International Journal of Research in Commerce and Management – “Role and performance of Self Help Group in promoting Women Empowerment”   July 2016 Vol -VII         - ISSN No: 0976-2183. Impact Factor 0.83
• IJIRD – International Journal of Innovative Research & Development – “Stress among Youth” July 2016 Vol 5 (8) Pg. No: 223 to 224 - ISSN No: 2278-0211.
• IJMRC – International Journal for Multidisciplinary Research Centre – “An empirical investigation strategic HRM & Organisational performance in the Indian manufacturing sector” – June 2016 Vol II (6) Pg.No 1-4  – ISSN No: 2454-3659. Impact Factor 2.513.
• IJMCI – International Journal of Management and Commerce Innovations -  “Consumer preferences on organised retailing with special reference to Chennai city” –May -2016 Vol 4 Issue 1 ISSN No: 2348-7585.
• IJCBM – International Journal of Commerce, Business and Management – “An analytical paper on privacy issues of consumers in unsolicited marketing campaign” – May 2016  - Vol ,5 –Issue 4 Pg.No: 15 to 22.  ISSN No: 2319-2828. Impact Factor – 0.674 GIF.
• AJMBES  -  Asian Journal of Micro biology, Bio Technology and Environmental Sciences – “A TQM approach of Bio-medical waste management” – June 2016 Vol 18 (4) -  ISSN No: 09723005. Impact Factor 0.11(SCOPUS indexed journal)
• IJAIST – International Journal of Advanced Information Science and Technology –
• “ Micro, Small and Medium enterprises in Hospitality Sector – A study on problems and prospects of rural tourism”. – June 2016 Vol 50 Issue 50 Pg. No:  75 to 83 –ISSN No: 2319-2682. Impact Factor -5.032.
• IJPSRR –International journal of pharmaceutical sciences review and research – “stress among paramedical students with special reference to SRM university. July – August -2016. Vol 39 Issue 1 Pg No.188 TO 193 - ISSN No: 0976-044X.(SCOPUS indexed journal).
• IJMFM – Inrernational journal of marketing and financial management. – ARSESM – “ consumer attitude and purchase intension towards organic food” – Feb – Mar 2016 Vol 4, Issue 2 Pg No:22 to 30. ISSN No: 2348-3954.
• IJMCI – International Journal of Management and Commerce Innovations -  “Exploring work place stress among Arts and Science College Professors”. – May 2016. Vol . 4 Issue 1 – ISSN No. 2348-7585.
• IJBARR – International Journal of Business and Administration Research Review – “FDI role in Indian Retail Sector” – Jan-Mar 2016. Vol 3 Issue 1 Pg.No 133 to 138. ISSN No: 2347-856X. Impact Factor – 3.853.
• APJR – Asia Pacific Journal of Research – “An analytical study on prevailing FDI role and retailers perception in Indian Retail sector”. –April 2026Vol. 1 Issue XXXVIII . Pg. No: 251 to 257. ISSN No: 2320-5504. Impact Factor 6.58.
• IJAR – Indian Journal of Applied Research – “A Comparitive study on the various Direct –To– Home (DTH) service providers in Chennai” – July 2013 Vol. 3 Issue 7, Pg.No: 64 to 66. ISSN No. 2249-555X.  Impact Factor 0.8215.

Papers Presented

• Presented two papers on National seminar on protection of Women’s Rights – Issues andChallenges 6th and 7th October 2016 - Women and land rights: legal barriers impede women’s access to resources” and “WOMEN AND HOUSING RIGHTS – A LEGAL OVERVIEW” in SRM Institute of Science and Technology (formerly known as SRM University) – Law College.
• International conference on Innovation – “Entrepreneurship & Sustainability value chain in a challenging environment.” – “A study with reference to technology based services rendered by Indian Overseas Bank. On 29th &30th July 2016. Presented and published in PIJF with ISSN No: 2348-0475.in PRIMAX Foundations Bengaluru.
• Presented a Paper on “Stress Among Higher Education Students –  With Special Reference To Faculty of Science And Humanities, SRM Institute of Science and Technology (formerly known as SRM University)” in Research Day held on 29th February 2016 in SRM Institute of Science and Technology (formerly known as SRM University)
• Role of Information and Communication Technology (ICT) on the growth of service industries – “A study on role and importance of ICT and its factors on E-Waste Management and Green Productivity”  on March 2016 at Sri Kaliswari College, Sivakasi with ISBN No: 978-93-5258-485-7.
• Seminar on Environment and Sustainable Development – SESD – “A study on issues and improvement possibilities of Hazardous Waste Management” on 3rd June 2016.at Dept. of Chemistry, SRM Institute of Science and Technology (formerly known as SRM University).
• International Conference on Recent innovation in Science, Technology and Management – “Women Housing Rights – A Legal Overview” on 18th September 2016 at iFUNA.
• Conference on Opportunities for innovation and sustainability in the present challenging world of business – “An analytical study on social network as a tool of Marketing and creating brand awareness in the present challenging world of business” on 14th and 15th September 2016 at  Madras Christian College.
• National seminar on management practices  in the era of  globalisation on 2nd February 2016 at S.Vellaichamy Nadar College, Madurai Kamaraj University.
• National seminar on Human rights and Media Ethics – “Talent Management” on 25th July 2015  at Raja Serfoji Govt. College, Thanjavur.
• National Seminar on Third generation human rights: Trends, Challenges and Possibilities on 19th and 20thth March 2015 at Annamalai University.
• National seminar on “Towards stronger and sustainable of Self Help Groups in India” – “Growth of Micro Vs. Self Help Group” on 16thand 17th March 2015.
• National seminar on The health status of marginalised groups in India: Issues and Concerns – “Proper Waste Management related to human health management” on 6th March 2015 at Madurai Kamaraj University.
• International conference on emerging trends and innovations in Management – “Viral marketing in India” on 26th February 2015 at Faculty of Management, SRM Institute of Science and Technology (formerly known as SRM University).
• National seminar on interpersonal relations at work place – key for success on 7th February 2015 at UGC Cell, Mahatma Gandhi University.
• National seminar on New Dimensions of management in the globalised era on 29th and 30th January 2015 at Madurai Kamaraj University with ISBN No: 978-93-80657-40-0.
• National seminar on Management excellence in 21st centuary – “Historical Development in Financial Management” on 5th January 2015 at S.Vellaichamy Nadar College, Madurai Kamaraj University.
• National workshop on Caste, Hierarchy and Politics on exclusive in India: Revisiting Louis Dumont – “Flexibility in caste hierarchy and politics” on 15th and 16th December 2014 at Madurai Kamaraj University.
• International seminar on P.K.Mookkiah Devar – The first voice for Kachathevu - “The role and problem of financial institution to the growth of small scale business in India” on 5th September 2014 at Pasumpon Muthuramalinga Thevar college.
• National Seminar on “Community health issues and challenging stress management in working groups” – on 28th March 2014 in Annamalai University - Presented.
• National Seminar on “ Social exclusion of marginalised groups in India” – The problems and prospects of personnel management in Private Sector on 21st and 22nd March 2014 in Annamalai University  - Presented.
• International seminar on “ A temporary analysis of social, economic and political status of De-Notified Tribes(DNTs) in India and the contribution of the Pasumpon Muthuramalinga Thevar for the cause of rights and welfare of DNTs. On 14th & 16th March 2014 in Pasumpon muthuramalinga thevar chair, Madurai Kamaraj University. – Presented.
• International seminar on Challenges of change management – “Recognising the changes in the broader business environment”. On 12th February 2014 in S.Vellaichamy Nadar College, MKU.
• International Conference on “Contemporary Issues in Management” on 28th  February and 1st March 2013 in BIZAD 2K13 – Global Talent Mobility with ISBN No: 978-81-923607-6-8 at SRM Institute of Science and Technology (formerly known as SRM University)
• National Seminar on Pasumpon Muthuramalinga Thevar – Multi faceted personality on 9th January 2013 – Work life balance and its effect on employee productivity at Madurai Kamaraj University.
• National Conference on Innovative Marketing – Trends, Issues and Challenges on 6th and 7th March 2012 – FDI in Retail Marketing With ISBN No: 978 93 81195 161 at SRM Institute of Science and Technology (formerly known as SRM University).
• International Conference on :”International Trade and Commerce” – Retail Management in Hyderabad – 5th -7th March 2010 in Osmania University, Hyderabad.
• Knowledge Management in Indian Organizations: Challenges and the Road Ahead on 11-02-2010 at Siva Sivani Institute of Management Secunderabad
• Issues of Bio-Medical Waste on January 20, 2010 at Eptri-"Bio-Medical Waste Management-Future Issues"
• Features of Municipal Solid Waste Management. On July 23, 2009 At MCH Ground Ameerpet, Hyderabad - "Insights of Solid Waste Management -2009"
• Emerging Trends in Corporate Communication on February 12, 2009 at Siva Sivani Institute of Management, Secunderabad
• Developments in Electronic Waste Management For Andhra Pradesh State on January 27, 2009 at State Pollution Control Board Auditorium-"Seminar On E-Waste 2009"
   

Work in Progress

• A Text Book on Retail Management
• Job Opportunities in Retail Market-A Study
• Updating Required In Workmen Compensation Act

Academic Experiences

• Working as an Assistant Professor in SRM Institute of Science and Technology (formerly known as SRM University) since 2010
• Worked as a Lecturer In Villa Marie Degree College For Women, Somajiguda, Hyderabad from 2008 to 2010
• Worked as a Lecturer in St.Mary's Degree College, Yousufguda, Hyderabad from 2004 to 2008
• Worked as a PG Assistant in Christ The King Matriculation Hr. Sec. School from 1999 to 2004
• Worked as a PG Assistant in Jaigopal Garodia National Hr. Sec. School from 1997 to 1998

Other Professional Experiences

• Board of Studies Member in B.com Gen and ISM 2012 , 2014  and 2015
• University  Exam cell member in April/May 2015
• Doctorial committee member for Research scholar
• Convenor for International Conference on Business Research on 29th& 30th September 2015
• Editor for Conference Proceeding (ISBN) Published during the International Conference
• Convenor for International Conference on Human Resource Excellence in Global Scenario on 27th August 2014
• Acting as a Coordinator for Accounts and auditing Committee in FSH since 2014
• Merx - Mercis 2014 International Conference Convener & Editorial Board Member
• Student Coordinator for FSH from Sept 2012 to May 2014
• University Exam cell member in Nov/Dec 2014
• Merx - Mercis 2013 Confest  Event  Coordinator
• Merx - Mercis 2012 National Conference Coordinator
• Editor for Conference Proceeding(ISBN) Published during the International Conference
• Convenor for National Conference on “Innovations in Marketing” on 7th& 8th March 2012
• Acted as Student Coordinator for Faculty of Science and Humanities from 2010 to 2012
• Acted as Coordinator for Anti Ragging Committee.
• Acted as assistant for Chief Superintendent in Exam Cell, Faculty of Science and Humanities.
• Member of Women Welfare Club of SRM Institute of Science and Technology (formerly known as SRM University)
• Board of Studies Member and Coordinator for Syllabus Committee since 2012.

Conferences/Seminars/Workshops Attended

• Workshop on "Hands on experience in basic SPSS and AMOS" on 11th &12th
• August 2016 by the Research Department, FSH, SRM Institute of Science and Technology (formerly known as SRM University)
• Advanced Statistical Data Analysis using SPSS & AMOS on 26th March 2016 by PRIMAX Foundations Bengaluru.
• Transformation from Students to Employee on 27th February 2016. In SRM Institute of Science and Technology (formerly known as SRM University).
• Time Series – Econometrics using & views on 20th October 2015. By Dept. of Economics- FSH. SRM Institute of Science and Technology (formerly known as SRM University).
• Workshop on Innovations in Business and New venture creations on 29th &30th January 2015, by the dept. of Commerce, FSH, SRM Institute of Science and Technology (formerly known as SRM University).
• Workshop on article writing – UGC – on 25th October 2013in S.Vellaichamy Nadar College MKU.
• National Workshop on “Corporate to Campus – Campus to Corporate” – on 11th February 2013 in SRM Institute of Science and Technology (formerly known as SRM University).
• Workshop on Role and importance of SPSS in Research – on 3rd &4th August 2013 in Shri. Krishnaswamy College for Women.

Achievements and Awards

• Organised COMFEST – Business Events of Commerce Department 2016
• Organised one day Workshop on Self Promotion and Sustainability in Corporate on 27th February 2016
• Organised COMFEST – Business Events of Commerce Department 2015
• Organised Workshop on Innovations in Business and New Venture Creation on 29th& 30th January 2015
• Organised COMFEST – Business Events of Commerce Department 2014
• Organised One Day National Workshop on Online Share Broking on 28th January 2014
• Organised COMFEST – Business Events of Commerce Department 2013
• Organised Workshop on Entrepreneurial Skills on 30th January 2013
• Organised Workshop on “Campus to Corporate – Corporate to Campus” on 31st January 2012
• Successfully organised the Committee for Commerce Teachers Conference and Workshop On "New Commerce Curriculum-Issues and Challenges" And Awarded A Certificate of Appreciation From Department Of Commerce, Osmania University on 31st Jan 2009